Web Analytics is all about figuring out what works and what doesn’t work for a Business/Organization/Product. Web analytics tools perform the collection, measurement, and analysis of website data. Web analytics is not only about collecting web data but also helps in understanding the market strategy. Web analytics tools help in estimation of traffic before and after the launch of a new advertisement campaign. There are two different types of categories in web analytics and they are off-site web analytics and on-site web analytics.

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