Become a pro at digital analytics! Learn Google Analytics, Tag Manager, Data Studio, Attribution and more. Watch the certification training program overview video here 👉

A well-constructed persona will provide the focus for development projects, create empathy for product designers, give perspective to stakeholders, and add context to design choices. In this video, Stefania Mereu and Eric Taylor break down how a user persona is a model which gives an approximate description of the customer and provides insight into their motivation and goals.

Complete your training and become a CXL Certified Growth Marketer:

About CXL Institute’s Growth Marketing Minidegree:

Get the skills and systems you need for continuous growth. Learn from practitioners who do this for a living. This is a comprehensive training program that will give you the theoretical knowledge and empirical know-how to run growth in an organization. It will cover quantitative and analytical skills, technical skills, qualitative research, copywriting, storytelling, channel acquisition, and program management – the full gamut of skills you need to become a growth master.

Combine quantitative and qualitative research to get bigger wins.
Apply industry-agnostic processes and frameworks for growth.
Learn qualitative skills like behavioral psychology, copywriting, and user research.
Get technical skills like Excel, digital analytics, and testing frameworks.

What You’ll Learn and How:

Practical, hands-on curriculum teaching you the right skills for the marketplace – created by leading practitioners.

We work with industry experts to determine the most relevant topics. What is useful and in-demand has informed our curriculum more than anything else.

The classes are taught by various top practitioners in the industry, names people in the industry know well. Training content will be a mix of pre-recorded video lessons and live online classes.
We estimate the total effort required at 15-20 hours/week.

Each week you’ll be working on homework assignments to practice what you’ve learned.

ConversionXL | CXL Institute Professional Training & Certification