Over 30 million websites use Google Analytics. If you’re an up and coming analytics expert looking to make a side-income off your skills, that’s a lot of potential customers!
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The demand for people with web analytics skills continues to increase. Companies need help setting up, managing, and understanding their analytics accounts.
You might be thinking to yourself “I have some of those skills. I could be a Google Analytics freelancer!” Why not?
I can tell you from first-hand experience, working as Google Analytics freelancer is a sweet gig.
But it’s also a business. It’s not all rainbows and sunshine. And right now more than ever, web analytics is a wide-open marketplace.
To succeed as a freelancer, you need to understand how to navigate the marketplace.
So, whether you’re just getting started with your Google Analytics certification… Or you’re experienced analyst – having a plan makes all the difference.
Let’s look at how to map out a plan for your success as a Google Analytics Freelancer.
How to build a Google Analytics freelance service plan
As a freelancer, the efficiency and accuracy of your work will define your ability to succeed. One of the best ways to become efficient is to focus on a high-value service that you can provide over and over again.
This focus on a specific service area is something I refer to as choosing a niche or “niching down.”
How do you figure out which niche or service area you should focus on?
You can start to figure your target services by doing some simple brainstorming.
Brainstorm the services you will offer
Try to answer these questions to help you find your service niche:
What do you enjoy doing in Google Analytics
What do prospective clients need?
And what will clients pay for?
Answering these questions will help you find your sweet spot.
The sweet spot is where your skills meet the needs of clients (and you enjoy doing the work). Hitting this target will ensure you bring in enough revenue to sustain your business.
Potential roles you can play as a Google Analytics freelancer
Looking to find a role as a freelancer? It’s important to establish the service you want to provide.
Let’s look at some common services Google Analytics freelancers provide, and then we’ll examine how these services may work in the marketplace.
Many companies outsource all their web analytics work. These companies may not have the budget to hire a full-time analyst, or they find it more cost effective to outsource this skill set.
Outsourced analysts enjoy the freedom of contract employment. But they also have a lot of personal interaction with clients. And they handle just about every facet of Google Analytics account management. This type of work can involve doing everything from account setup to routine reporting.
Monthly analytics reports are something that every business needs, but not all can afford to hire an in-house reporting specialist. As a freelancer, you could write scripts or develop API calls to build detailed custom reports. Weekly, monthly or quarterly reports can even become an automated service.
Audit Existing Google Analytics accounts
As we discussed in the intro to this post, there’s no shortage of Google Analytics accounts. Most of those accounts have a vanilla installation, and a bunch of junk data inside. It’s possible to make living as a freelancer by auditing existing Google Analytics accounts.
You can figure out which improvements account owners need to make, then provide them a map to fix their account. Or you can even up-sell them on a service to make the improvements directly as a service provider.
Audits are a great foot-in-the-door project for emerging freelancers.
Technical tagging Expert
As a Google Analytics freelancer, you could provide technical tagging services. Tagging and tracking are skills that are in high in-demand. You can make a living setting up the tags and tracking for all your clients’ web pages. This work can also involve organizing tags in your clients’ analytics data and CRMs (Client Relationship Management Systems).
You could specialize in integrating Google Analytics with other platforms. Many companies need integration installed between their CRM and Google Analytics. You could concentrate installations for specific CRMs or sales databases.
Your preference for how you want to work is also a significant consideration.
Develop a business model
Think about the type of business you ideally want to run.
Automated or manual?
Do you prefer creating automated solutions, or do you want to offer hands-on services?
Hands-on analysts tend to have a lot of client interaction. They also spend more time working inside their client’s Google Analytics accounts.
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