This video is an introduction to Social Media Marketing, application of social media in the overall marketing mix, and measuring the impact of social media marketing. A case study on social media listening is used to illustrate the various concepts.

Great Learning is an online and hybrid learning company that offers high-quality, impactful, and industry-relevant programs to working professionals like you. These programs help you master data-driven decision-making regardless of the sector or function you work in and accelerate your career in high growth areas like Big Data, Analytics Cloud Computing, Artificial Intelligence & Machine Learning.

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