Become a pro at digital analytics! Learn Google Analytics, Tag Manager, Data Studio, Attribution and more. Watch the certification training program overview video here 👉

In this Microlesson, you’ll become familiar with some of the quick customizations you can activate the tag without needing development skills. Mercer will show examples of some of the basic types of tags on his website, including a GA pageview tag, custom HTML tags for tracking (facebook, sticky, hotjar) and scroll tracking tags. He will also demonstrate how to create a new custom tag from scratch be it built-in, custom, or third party.

Complete your training and become a CXL Certified Growth Marketer:

About CXL Institute’s Growth Marketing Minidegree:

Get the skills and systems you need for continuous growth. Learn from practitioners who do this for a living. This is a comprehensive training program that will give you the theoretical knowledge and empirical know-how to run growth in an organization. It will cover quantitative and analytical skills, technical skills, qualitative research, copywriting, storytelling, channel acquisition, and program management – the full gamut of skills you need to become a growth master.

Combine quantitative and qualitative research to get bigger wins.
Apply industry-agnostic processes and frameworks for growth.
Learn qualitative skills like behavioral psychology, copywriting, and user research.
Get technical skills like Excel, digital analytics, and testing frameworks.

What You’ll Learn and How:

Practical, hands-on curriculum teaching you the right skills for the marketplace – created by leading practitioners.

We work with industry experts to determine the most relevant topics. What is useful and in-demand has informed our curriculum more than anything else.

The classes are taught by various top practitioners in the industry, names people in the industry know well. Training content will be a mix of pre-recorded video lessons and live online classes.
We estimate the total effort required at 15-20 hours/week.

Each week you’ll be working on homework assignments to practice what you’ve learned.

ConversionXL | CXL Institute Professional Training & Certification