Web Analytics is all about tracking and analysing how people use your websites and applications, and improving site performance and marketing campaigns. Simplilearn’s Web Analytics Certification course is aimed at educating and training participants who wish to develop comprehensive expertise in the online marketing discipline of Web Analytics. This course will help participants discover tools to assess visitor behavior on websites.
This course is designed for –

MBA / BBA students who are just stepping into digital analyst space
Entry level professional who has a minimum to moderate level of experience with web analytics data or web analytics tools
By the end of this course, participants will be able to:

Explore the various features of Web Analytics, multi-channel Analytics and how to use them
Discover how to generate valuable data from internal search analysis and competitive intelligence analysis
Ability to confidently analyse & solve online business problems in the real world
Conduct qualitative research and delivering actionable “data driven” business insights
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