Are you ready to master Google Analytics? Here are the 12 steps you need to take…
Step #1: Set up goals
Step #2: Tag inbound campaigns
Step #3: Use Google Tag Manager
Step #4: Implement ecommerce tracking
Step #5: Link Google AdWords
Step #6: Look beyond last click attribution
Step #7: Configure the Site Search reports
Step #8: Use segments
Step #9: Understand important terminology
Step #10: Link Google Search Console
Step #11: Share your data
Step #12: Learn about advanced features
EXTRA RESOURCES FOR EACH STEP
Step #1: Set up goals
How to set up Google Analytics goals:
Assigning goal value:
Step #2: Tag inbound campaigns
Tracking campaigns with Google Analytics:
Correctly using campaign tags:
Step #3: Use Google Tag Manager
Tracking events with Google Tag Manager:
Google Tag Manager course: (paid)
Step #4: Implement ecommerce tracking
Using ecommerce reports:
Step #5: Link Google AdWords
Linking Google AdWords and Google Analytics:
Step #6: Look beyond last click attribution
Understanding Google Analytics attribution models:
Guide to attribution models:
Step #7: Configure the Site Search reports
Setting up Site Search reports:
Step #8: Use segments
Google Analytics course: (paid)
Step #9: Understand important terminology
10 Google Analytics terms you need to know:
Ultimate Google Analytics Glossary:
Step #10: Link Google Search Console
Linking Google Search Console:
Step #11: Share your data
Google Data Studio tutorial:
Google Data Studio course: (paid)
Step #12: Learn about advanced features
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Welcome to my YouTube channel! I’ll be teaching you how to get the most out of your data to improve your website and online marketing, with a focus on Google AdWords and Google Analytics. Thanks for your support!
