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Don’t know how to incorporate your personas into the business strategy? Stefania Mereu, Ph.D. Cognitive Psychology is Head of UX @Pearson and a CXL Institute Instructor. In this free webinar, you’ll learn actionable ways to increase sales and conversions with effective user personas.

For an in-depth dive on how to build data-driven personas, take our online course:

Learn to apply personas to A/B tests, emails, marketing campaigns, and product development efforts.

Personas often live in silos. One of the biggest challenges facing persona creation is getting them into the business strategy. Learn actionable ways to start making use of personas today.

In this webinar you’ll learn to:

-Identify personas your organization needs
-Decide which type of data to use
-Present personas in your organization and evangelize their use