Become a pro at digital analytics! Learn Google Analytics, Tag Manager, Data Studio, Attribution and more. Watch the certification training program overview video here 👉

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Understanding the core drivers of human motivation and decision-making is crucial if you want to design effective conversion experiences. This course boils down the core lessons of digital psychology and neuroscience to a set of step-by-step processes that will help you achieve true and lasting results in any CRO project.

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ABOUT MICHAEL AAGAARD
Michael Aagaard has been a full-time CRO since 2008 and has helped companies all over the world improve their online businesses. He has worked with everything from SaaS to non-profit and has experience as an external consultant and as an in-house conversion optimizer.

Michael’s approach to CRO revolves around user research and consumer psychology. He is a sought-after international keynote speaker and is generally known as one of the most passionate and enthusiastic people in the industry.

Wes would rather jump out of a plane than reading about what skydiving feels like. Similarly, he’d rather test out a promising software product than read a whitepaper about how “life-changing” the product is going to be.

ABOUT BRIAN CUGELMAN
Since 1997, Brian has built an extensive career in social mobilization, digital engagement, and program evaluation. Brian obtained his Ph.D. in Online Social Marketing with the Statistical Cybermetrics Research Group, a world-leading Internet research team. He obtained his Masters in Business and Computers.

He is published in JMIR, the world’s top e-health journal. The United Nations General Assembly has recognized the impact of his digital campaigning work. He has been invited to act as an expert advisor for the World Anti-Doping Agency, the Heart and Stroke Foundation, the annual International Conference on Persuasive Technology, and the Pentagon.

Brian’s training on digital psychology has attracted experts from Salesforce, Samsung, PayPal, Microsoft, LinkedIn, Apple, Uber, numerous governments, banks, military, and non-profit organizations.