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Most online marketers apply consumer psychology superficially – like a tactic that you can just copy and paste. But the human brain is too complex.

CXL Institute Instructor, André Morys will give you an overview of how the human brain is hardwired and how to leverage that knowledge for more conversions.

Learn basic principles of neuroscience and how to use neuromarketing knowledge to bring your optimization program to the next level with industry specialist AndrĂ© Morys. It all starts with customer experience. Enroll in AndrĂ©’s course, Applied Neuromarketing:

About André Morys

André has been an optimizer for more than 20 years and has been sharing his passion for optimization with others for nearly 10 years as an international keynote speaker, blogger, and author.

AndrĂ© is the co-founder of the Global Optimization Group, a network of leading optimization agencies across the world. He is also a university lecturer and recently received an award as Germany’s Best Employer out of hundreds of participants.

His own company konversionsKRAFT employs 75 conversion specialists and is regarded as one of the biggest CRO consultancies worldwide.