Tired of wasting energy wondering how to compare periods of time in Google Analytics? Look no further — in this episode of Whole Whale TV, Whole Whaler Meredith will walk you through Google Analytics custom report date range tools, and exactly how to use them.

Using these data analytics tools to compare periods of time allows you to better identify the trends and metrics that are most important to your nonprofit. Learn what it means to compare periods of time in Google Analytics, how to choose the right date ranges, and how you can avoid misleading metrics. Understanding how to make the best comparisons and the importance of asking the right questions will allow you to make richer insights and design a better digital strategy.

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Whole Whale is a digital agency that leverages data and technology to increase the impact of nonprofits. In the same way the Inuits used every part of whale, Whole Whale leverages existing resources to see, “What else can this do for us?”

By using data analysis, digital strategy, web development, and training, WW builds a ‘Data Culture’ within every nonprofit organization they work with.

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